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VGP Marketing β Management Dashboard
Growth Β· Ads Β· Organic Β· KPIs Β· Jan β Jul 2026
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β Executive Summary
β
π― KPI Scorecard
β vs target
π Month-over-Month KPI History
β green = best month, red = worst
π Cumulative Audience
π‘ Monthly Reach
π° Ad Spend by Month
π― Leads by Month
β‘ Efficiency Trends
β lower CPL & higher CTR = better
π΅ Cost per Lead (CPL) by Month
π±οΈ Click-Through Rate (CTR %) by Month
π Spend Efficiency Funnel
β YTD Β· conversion at each stage
π Year-to-Date Totals